Dry food

Wet food

Adult food

Puppy food

Treats & Chews

Training treats

Natural chews

Collars, Leads & Harnesses




Sleep and Travel




Health & Wellbeing









Trainer/handler gear

Toys & Enrichment



Food toys

Plush toys


Tough toys

Essential Gear for Every Dog Owner: 5 Must-Have Products

Being a dog owner is a rewarding journey filled with love, laughter, and unforgettable moments. To ensure both you and your furry friend make the most of your time together, we've compiled a list of five must-have products that every dog owner should consider having. These essential items will enhance your dog's well-being and your overall experience as a pet owner.

Waterproof longline 10m

1. 10m Long Line : Balancing Freedom and Control

A long line is a versatile tool that allows your dog to explore with a bit more freedom while still ensuring their safety. Ideal for recall & general training, teaching engagement, hiking, or beach outings, a durable long line offers your dog room to roam while you maintain control. Look for a comfortable grip and strong attachment points to make outdoor adventures enjoyable and worry-free. Remember that under Irish law, your dog must be “under effective control”, so if your recall isn’t 1000%, make sure to have that long line attached! A misconception about these, is that an owner must hold the end of the line. We advise having it trailing along the ground where possible, and engagement allows, to give you a safety net to “catch” the dog if needed. 

Check out our Hebru Waterproof Long line, the perfect lead to avoid wet, smelling lines hanging in your car or utility!

IQ Dogsport Multifunctional Belt

2. Treat Holder (Vest, Pouch, Apron): Convenient Reward Access on the Go

During outdoor activities or training sessions, having treats and toys readily available is essential. Whether it’s a vest, pouch, or apron, it will allow you to keep your treats & toys within easy reach. This practical accessory ensures quick access to rewards, helping you maintain focus and momentum, while improving handler mechanics, timing & reward placement during training and walks.


Your dog won’t be able to take their eyes off you!


There’s a style and colour for everyone out there! Check out our Ruffwear Treat Trader, IQ multifunctional belt and IQ vest 3.0.

3. Dog Treats: Effective Training Tools and Rewards

Treats are indispensable when it comes to training and reinforcing positive behavior. Choose treats that are both delicious and healthy, motivating your dog to obey commands and exhibit good manners. Opt for treats made from natural ingredients and a variety of flavors to keep training sessions engaging and rewarding.

Check out our Denzels range that will have your pup begging to train more!

Chicken & Mango Rosette Rewards

4. Tug Toys (2 of the Same Type and Colour): Playful Bonding Sessions

Nylon Tug 18cm 2 handles

Engage in interactive play with your dog by using tug toys. Selecting two identical toys of the same color minimizes potential conflicts, as dogs are less likely to compete over the same toy. Tug-of-war games are not only entertaining but also strengthen your connection with your pup while providing exercise and mental stimulation. Choosing two identical toys is also a great way to teach a dog a “drop”, “leave it” or “out” command. 


Two is always better than one!


Check out our Hebru 2 handled tug toys, available in 18cm, 28cm and 50cm. While the Nylon/Cotton are great for puppies and softer mouthed dogs, the leather and fire hose materials are tougher, and the fire hose can also be used in water!!


5. Good Quality Collar or Harness: Comfort and Control

A well-fitting collar or harness, depending on your choice, is a fundamental accessory for daily walks and adventures. Choose a collar or harness that offers both comfort and control, ensuring a secure fit without restricting movement. This essential gear provides a foundation for enjoyable outings and safe exploration. Buying practical gear, doesn’t mean that you have to compromise in looks. We’re all for practical & fashionable!


Check out our “Ruffwear front Range Harness”, Wolftrack Prosport collars and WAUDOG leather & cotton ranges.

Ruffwear Front Range Harness Campfire Orange

By integrating these essential products into your routine as a dog owner, you’ll help create a harmonious and fulfilling relationship with your beloved pup. Every dog is unique, so tailor your choices to your dog’s individual preferences and needs. With these must-have items by your side, you’re ready to embark on countless adventures and cherish unforgettable moments together. If you’re not sure about what products to purchase, pop us an email and we’ll be happy to help personalise your purchase and experience!